Beverly Hills
The epicenter of Southern California's opulent lifestyle and the pinnacle of sought-after international design and culture is Beverly Hills. Los Angeles borders the city, that stretches from Whittier Drive in the west to San Vicente Blvd in the east.
The region was initially established as Rancho Rodeo de las Aguas, after which the renowned Rodeo Drive is named. In the early 1900s, oil prospectors were interested in the area. Instead, the construction crews discovered a plethora of water. In 1906, they established the Rodeo Land and Water Company. The Beverly Hills Sign & Lily Pond, a famous local landmark and the focal point of Beverly Gardens Park, was constructed the year after.
Burton Green, one of the company's founders, divided the large ranch holdings into portions. He chose Beverly Farms, Massachusetts, as the model for the town's name; however, the English town of Beverley (Beaver Lake), stands as the origin of the name.
Two years before the city was founded, in 1912, Green and architect Elmer Grey jointly started construction on then launched The Beverly Hills Hotel. The hotel served as a key attraction to entice tourists to buy Beverly Hills property. It is a crucial element in the development of Beverly Hills real estate.
Jack Warner, a Beverly Hills resident in the 1930s, requested that the Warner Bros. Studios art department create the distinctive trademark shield insignia that is displayed around the city and remains the most iconic and recognized emblem of the city today.
The Beverly Hills Hotel was renovated in 1941 by studio founder Harry Warner, along with other individuals and renowned architect Paul Revere Williams, who glamorized design staples such as the original pink, green, and banana leaf wallpaper. Hollywood movie stars and foreign business leaders chose Beverly Hills as their location to construct opulent residences.
The historic lure is still present today. Numerous new projects are breaking records while revolutionizing global technology, design, and architecture.
The Flats, Downtown Beverly Hills, South of Wilshire, North of Sunset, and Trousdale are notable areas in Beverly Hills.